The Rise of the Terminally Online: Digital Subjectivity and Simulation of the Social

William Hawes
45 min readJun 27, 2021
“Algorithmic Contaminations” by derekGavey is licensed under CC BY 2.0

“Americans, rich or poor, now live in a culture entirely perceived through simulacra-media images and illusions. We live inside a self-referential media hologram of a nation that has not existed for quite some time now. Our national reality is held together by images, the originals of which have been lost or never existed. The well-off with their upscale consumer aesthetic, live inside gated Disneyesque communities with gleaming uninhabited front porches representing some bucolic notion of the Great American home and family. The working class, true to its sports culture aesthetic, is a spectator to politics . . . politics which are so entirely imagistic as to be holograms of a process that has not existed for decades in America, if ever. Social realism is a television commercial for America, a simulacrum republic of eagles, church spires… and ‘freedom of choice’ between holograms. America’s citizens have been reduced to balkanized consumer units by the corporate state’s culture producing machinery. We are all transfixed on and within the hologram and cannot see one another in the living breathing flesh.”

–Joe Bageant, from a 2005 interview with my late friend, Richard Oxman

“We need to understand that technology is not simply a relation between humans and their natural…

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William Hawes
William Hawes

Written by William Hawes

Author of the ebook Planetary Vision: Essays on Freedom and Empire. Visit my website williamhawes.wordpress.com

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